EXPERIENCE

Mayela Design
Independent Contractor
January 2024 - Present

Freelance and independent contract work as a graphic designer and production artist.

  • Independent contractor for Peanuts Worldwide fulfilling production needs: vector illustration, repeating patterns, Pantone selection, metadata, one sheets.

  • Product approvals for Charles M. Schulz Creative Associates

Tanger Outlets
Creative Director
November 2022 - March 2023

Collaborating with internal and agency art departments, regional field teams, and executives in the development of campaigns from concept through completion for print, email, and website designs at Tanger Outlets.

  • Supervise and mentor the internal art department in the development of designs and technical skills.

  • Facilitate brainstorming sessions and training for conversion to Figma.

  • Review and approve art and copy.

  • Present artwork, progress, and tutorials in creative and executive reviews.

  • Design in-store posters, emails, and web graphics.

  • Proof, archive, and submit production ready artwork for printing and shipment.

  • Maintain daily operations records organized and presentation ready.

Peanuts Worldwide LLC, A WildBrain Company
Senior Designer
March 2017 - November 2022

My objective is to define the brand’s identity for years to come. Attention is centered around trade show booth design and production, retail and consumer products pitches and programs, providing art direction during product development, and creating trend focused style guides.

  • Defining brand identity through research, strategy, and creation of years long initiatives.

  • Concept, design, and produce large format trade show booths and signage.

  • Create logos, packaging mechanicals, and presentation decks.

  • Produce marketing collateral for industry events, sales, pitches, and web.

  • Develop trend-driven style guides with production ready design assets.

  • Hand drawn vector typography and illustration.

  • Provide art direction through product development and approvals.

  • Mentorship and technical tutorials.

  • Presenting and pitching design and marketing initiatives.

  • Generate motion and still graphics for various social media platforms.

Marvel Entertainment
Designer - Global Creative Services
July 2012 - March 2017

Designer of style guides and retail marketing materials. Style guides are generated entirely from scratch from concept through completion. Marketing and advertising both in digital and in print for vendors while following a creative brief.

STYLE GUIDES
LAYOUT: Each guide has been tailored to look and feel different in order to communicate effectively with the intended demographic.

BRANDING: Logos, packaging mechanicals, and signage templates are provided for licensee convenience.

DESIGN ELEMENTS: Chest graphics, icons, and repeating patterns are designed and prepared for print to allow for easy application. Layers are preserved to create a highly customizable experience for the adventurous licensee.

PRODUCT APPLICATION: Examples of design elements on apparel, home goods and packaging are included to inspire licensees to get the most out of their license.

RETAIL MARKETING
PRINT: In store presentation materials such as gondolas, endcaps, headers, display stands, posters, window clings, large format event signage, food wrappers, packages, and all sorts print marketing collateral.

DIGITAL: Rich graphics for landing pages, email promotions, headers, coupons, and banners of various sizes and orientation. Full site wide campaigns, and individual limited run requests.

• Presentations and pitch decks for internal use.
• Finalizing mechanicals per vendor specs.
• Wire framing and production.

Disney Publishing Worldwide
Freelance Designer
March 2012

  • Designed work for The Amazing Spider-Man Movie: Color and Activity Tool Kit.

  • Converting bitmap line art to vector for various tool kits.

Marvel Entertainment
Junior Production Assistant / Print Composite Artist
March 2010 - July 2012

  • Create logos from scratch for one shots and new series.

  • Design Covers for over 50 titles. This includes wrap arounds and gatefolds.

  • Color correct art files using Adobe Photoshop.

  • Correct lettering vector files using Adobe Illustrator.

  • Design Recap, Next Issue, Bonus pages, and style guides for interiors and future projects.

  • PDF, Flight Check, and adjust all files so they are sent to print smoothly.

  • Scan and size art boards to Marvel’s print standard, and stitch together double page spreads.

  • Maintain the organization of our main servers; Check and use appropriate naming conventions, on sale dates, and update excel spreadsheets.

  • Handling of International Licensing requests: Compressing files to be sent to International Publishers.

  • Managerial Skills; Interview, hire, and supervise Production Interns.

Marvel Entertainment
Digital Comics Coordinator
July 2009 - March 2010

  • Crafting engaging stories using proprietary animation software to bring Marvel’s printed comic books to life with panoramas, pacing, zoom, and other visual storytelling techniques to be displayed on all digital platforms.

  • Generate PDFs from InDesign, Quark files, and foreign language titles.

EDUCATION

Pratt Institute: B.F.A. Communications Design. Concentration in Illustration.